Now is the time to act!
And it’s a Great Time Because I Have a Free Online Event Coming Up That’s Perfect For You!
With UK–EU trade already rising, relationship management now carries even more strategic value so don’t stay stuck with problematic relationships with UK businesses.
UK–EU trade grew by 4.7% in Q1—a strong signal that business flows are not just recovering, but expanding. For professionals operating across these markets, this brings renewed opportunity to harness and get the most from existing relationships and build new ones. It also shifts expectations so you absolutely have to stay fresh and highly skilled to take full advantage of the situation to the benefit of your career, your business and your UK client or partner.
Here’s what’s becoming more important in this environment:
- Sharpening your psychological insight – Many business relationships fail not from lack of effort, but from a failure to understand their cognitive wiring. Think: decision-making patterns, attention triggers, and trust cues. Knowing some of the ways people make decisions allows you to adapt and appeal to them. Remember they will make emotional decisions not necessarily rational ones, they will care about their own agenda and status, and they will want to feel that they like you enough to work with you personally.
- Recognising resistance early – Whether you’re navigating procurement bureaucracy or partner indecision, subtle psychological signals tell you where a deal is heading—if you know what to look for, and how to ask questions, you’ll remove barriers. Techniques like contextual framing, mirroring and controlled pace and pauses, can completely change your outcomes for the better.
- Making behavioural strategy your edge – When you blend neuroscience and psychology with business goals, your relationship-building efforts stop being “soft skills” and start delivering hard results. This works and it makes sense when you think about it. For example, if you lack transparency or comprehensiveness in your content or conversation, you are literally not giving them the information they need to make the decisions or commitments you want them to make so no amount of persuasion is going to shift them.
I work with professionals and executives from all over Europe and Eastern Asia – one thing they have in common is that they seek out knowledge and communities where behavioural science, UK market understanding. They build strong skills themselves and invest in upskilling their teams so they can be highly effective and confident, and avoid the professional embarrassment when things go wrong.
That’s why I love doing free online events like this one on 7 July – I want you to look good in front of your boss, do well for your business and really succeed when dealing with UK businesses.
Mon, 7 Jul 2025 09:30 BST | 10:30 CEST | 16:30 SGT: Continue here to register